Grace Fujimoto

Grace Fujimoto

Grace Fujimoto is the VP of Acquisitions at Avalon Travel, an imprint of Perseus Books, a Hachette Book Group company, where she oversees the process of finding and contracting new authors for Moon Travel guidebooks. She has been with Avalon since 2000 and has helped develop a number of new titles and new series, including Moon California Road Trip and Moon USA National Parks. Her work on Moon guides has inspired and informed trips to Australia, the Florida Keys, the Saguenay Fjord, Colombia, and Peru. The country she travels to most often, Japan, will finally be covered in a new Moon Handbook that releases in February 2020, in time for her next trip. Grace Fujimoto has also done stints in textbook publishing and as a volunteer at the San Francisco Visitor Information Center.

In Grace’s words, Moon Books are the best because,

“I think Moon is the best guidebook for people who really love to travel and learn something in the process. I’ve used all the other major brands—Lonely Planet, Fodor’s, Frommer’s, and DK—and each is good for different styles of travel. Moon books are written by people with a deep connection to the destination, usually a local, and who want to share their love of the place with travelers. We ask all would-be authors, “Why do you love the place you want to write about?” And if they have trouble answering that question, it’s a very bad sign. This may be why our books tend to be longer than others–there’s just so much we want you to know! ”

To find out more about Moon Travel, visit and connect with @moonguides on Facebook, Twitter, Instagram, and Pinterest.

Grace Fujimoto appears in

  • Join World Footprints for our conversation with New York Times bestselling author Patricia Schultz and Avalon Travel’s Grace Fujimoto about their newest travel books, the Deluxe edition of 1,000 Places to See Before You Die and Wanderlust. Author Patricia Schultz has transformed her New York Times bestselling book, 1,000 Places to See Before you Die, into an illustrated masterpiece travel book featuring 1,000 mesmerizing photographs displaying the world as you’ve never seen it before.  This Deluxe edition of travel book has been reconceived for the photographic format and features 100% new material. Wanderlust: A Traveler’s Guide to the Globe is the newest Avalon Travel, Moon travel book to hit the shelves.  But unlike the purse-sized guide travel book,  Grace Fujimoto, Avalon’s Vice President of Acquisitions, tells us, Wanderlust is a coffee-table sized travel book filled with nearly 400 pages of an eclectic mix of natural wonders, festivals, ancient cities, epic [...]