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Louis D’Amore

International Institute for Peace through Tourism (IIPT) founder Louis D'Amore

Louis D’Amore is Founder and President of the International Institute for Peace through Tourism (IIPT), a United Nations accredited, not for profit organization dedicated to fostering travel and tourism initiatives that contribute to international understanding and cooperation; cross-cultural appreciation; the preservation of heritage; an improved quality of environment and protection of biodiversity; poverty reduction; reconciliation and healing the wounds of conflict – and through these initiatives, helping to bring about a peaceful and sustainable world. IIPT is dedicated to ‘Making travel and tourism the world’s first global peace industry’ – and to promoting the belief that ‘Every traveler is potentially an Ambassador for Peace.’ Mr. D’Amore has organized Global Conferences and Summits on Peace through Tourism in most regions of the world most recently, the 4th IIPT African Conference on Peace through Tourism in Uganda, and 1st IIPT European Conference, “Bridging the  North-South Divide through Sustainable Tourism Development” held in the Netherlands. Additionally, Mr. D’Amore conducted a series of Workshops in Cyprus this past year bringing together leaders of the industry from both the Turkish and Greek communities of Cyprus. More than 40 prestigious international organizations have become members of IIPT’s Coalition of Partners for World Peace through Tourism, each Partner committed to a Millennium Project with the aim of “Building a Culture of Peace through Tourism.”  Mr. D’Amore pioneered the introduction of a social and environmental ethic within the travel and tourism industry in the mid- 1970’s as part of the world’s first study on the future of tourism conducted for the Government of Canada. IIPT’s first Global Conference, Tourism – A Vital Force for Peace, Vancouver, 1988 introduced the concept of Sustainable Tourism. In 1992, following the U.N. Conference on Environment and Development (Rio Summit), with a mandate from the Canadian tourism industry, he developed the world’s first Code of Ethics and Guidelines for Sustainable Tourism which served as a model for other countries as well. Mr. D’Amore also developed the Guidelines for the Pacific Asia Travel Association GreeenLeaf Program and conducted the world’s first international study on Codes of Conduct and best practices in Sustainable Tourism for the United Nations Environment Program (UNEP).  Prior to founding IIPT in 1986, his consulting firm, L.J. D’Amore & Associates conducted projects in a range of areas for governments at all levels and the private sector including: tourism master plans, tourism marketing, community development, social impact assessment, environment, urban and regional planning, cultural/heritage development, and conflict resolution with an emphasis on win-win solutions. The firm’s “Tourscan” program was an on-going research program that continuously scanned for the latest social, demographic, cultural, economic, environmental, and geo-political trends and their implications for the travel and tourism industry – as well as trends within the industry itself. Clients included the Federal Government, every province and Territory of Canada, Air Canada, Canadian Pacific Airways, and Via Rail. It was as a result of his research on’geo-political’ trends that Mr. D’Amore founded the International Institute for Peace through Tourism.

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