Imagine an island with stunning, pearl-white beaches and opulent hotels, a place that once attracted Hollywood royalty and symbolized the glamorous jet age of the 1960s. This Mediterranean haven was none other than Cyprus, a destination synonymous with the term “jet set”—a nod to the wealthy elite who could afford the luxury of fast international travel.

While you might recognize Cyprus today for different reasons, in its heyday, it was a playground for the rich and famous. That all changed in 1974 when political turmoil shifted the island’s trajectory. Now, decades later, the tide is turning, and Cyprus is reclaiming its place as a top destination for travelers.

Recent data shows that tourism is on the rise again, with hotel bookings and visitor numbers steadily increasing. According to UK-based travel agency Sunvil, bookings to Cyprus surged by 30% in 2017 compared to the previous year. Even more conservative estimates from the Cyprus Tourism Organization reflect a nearly 15% increase—still a significant jump for an island that had largely fallen off the international travel radar.

One major boost to the island’s appeal came in 2017 when Paphos, a charming coastal city, was named the European Capital of Culture. This recognition brought new attention to Cyprus’s rich cultural heritage, from ancient Byzantine churches to scenic hiking trails and renowned wine tours. The island also offers a unique culinary experience, blending Mediterranean and Middle Eastern flavors with fresh local ingredients.

For travelers from the UK, Cyprus is just a four-hour-and-twenty-five-minute flight to Larnaca Airport. February is often considered the ideal time for a winter or spring escape, as spring arrives early with the bright yellow mimosa blossoms transforming the landscape. “Spring starts very early in Cyprus—from mid to late February onwards,” notes Rachel Jelley, Sunvil’s marketing manager.

Cyprus, however, is no stranger to division. A border still splits the island into Turkish-controlled Northern Cyprus and the Greek-Cypriot south, a result of the 1974 conflict when a coup led to Turkish military intervention in the north. Since then, the northern part has remained under Turkish control, while the southern region rebuilt itself into a thriving tourist hub and an essential member of the European Union. In recent years, efforts to reunite the island have resumed, and freedom of movement between the two halves has improved, encouraging more visitors to explore both sides.

For those seeking an alternative to Spain’s well-trodden tourist path, Cyprus offers a perfect blend of history, culture, and natural beauty. Despite its proximity to Syria, the island remains a safe haven, far removed from the conflicts in the region. Cyprus is once again becoming the go-to destination for those in search of a Mediterranean escape with a rich story to tell.

With its blend of luxurious amenities, rich history, and vibrant culture, Cyprus is proving that what was once old is new again. The island is making a strong comeback, inviting travelers to rediscover its charm.