Merchant River Cruise in Hoi An, Vietnam: Sunsets and Sustainable Dining along the Maritime Spice Route

Merchant River Cruise in Hoi An, Vietnam: Sunsets and Sustainable Dining along the Maritime Spice Route

The Merchant River Cruise welcoming diners. Photo Credit: Kirsten Harrington

Posted November 1, 2026

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Music from the bamboo xylophone lingered in my mind as I bit into the crunchy baguette spread with pâté, fresh mint, and basil. The Thu Bon River in Hoi An, Vietnam sailed past my table. It offered a glimpse of daily life as fishermen hauled in the day’s last catch, framed by the setting sun.

Each of the next five courses on the Merchant River Cruise dinner adds a layer of connection to the river, the people, and the culture of Vietnam.

A Cultural Celebration on the Water

The Merchant River Cruise is the latest offering from Hoi An’s Namia River Retreat, a wellness-inclusive luxury resort surrounded by the tranquil waters of the Thu Bon River. More than a floating restaurant, this elegant vessel invites guests to learn about Vietnamese culture and culinary history on a two-and-a-half-hour dinner cruise.

The journey begins as my husband, son, and I board a tender from Namia River Retreat as we head to the deeper waters of the Thu Bon River. The crew waves as we approach the two-level Merchant River cruise ship, with floor-to-ceiling windows and portholes. We ascend the spiral staircase to the open-air upper deck.  Pineapple cocktails and canapés await. Musicians serenade us with traditional bamboo xylophones as the sun sinks lower on the horizon.

Upper deck of small river cruise ship

The Merchant River Cruise Outdoor upper deck Photo Credit: Namia River Retreat

Inspiration for the Menu

The staff invites us to dine. They guide us to a distressed wooden table with woven lanterns next to the window. The dining room’s neutral colors, with touches of aqua, blur the line between the ship’s interior and the river. As we dine, we slowly cruise past farms and villages as life unfolds along the Thu Bon River.

Chef Viet Pham oversees the culinary journey, with a menu designed to showcase the local culture. “When I first arrived in Hoi An, I spent time exploring the river by boat, traveling from the inland waterways towards the ocean. Along the way, I observed the local markets, farmers, fishermen, and the landscapes that have shaped this region for centuries. It helped me understand how the river has always been the lifeblood of Hoi An and its connection to the world,” Chef Pham explains.

“Historically, Hoi An was one of Asia’s most important trading ports, where merchants from Vietnam, China, Japan, and Europe exchanged spices, silks, ingredients, and ideas. I wanted the menu to reflect that spirit of cultural exchange while celebrating the incredible produce found in Central Vietnam today.”

Smoked duck with cinnamon served with pepper elder greens.

Smoked duck with cinnamon served with pepper elder greens Photo Credit: Kirsten Harrington

Savoring the Spice Route

The banh mi appetizer blends culture. The crunchy baguette and pâté reflect French colonial influence. Chili jam, fresh mint, and basil add local flavor. Soup follows next. A clear consommé is poured from a teapot over strands of noodles. It honors the clear waters of the river that connected Hoi An to distant lands.

Cinnamon-infused smoked duck follows, served with sheets of silky rice noodles as a nod to the spices and silk traders carried down the maritime spice route. Pepper elder, a popular heart-shaped herb, is served alongside.

“Vietnamese cuisine is built around freshness and aromatics, and the quality of the local mint, coriander, basil, perilla, and other herbs available here is exceptional. They bring vibrancy and balance to every dish,” Chef Pham says.

Halfway through dinner, the ship pauses, giving us time to enjoy the lanterns that glow in the distance from Hoi An’s Ancient Town, a UNESCO World Heritage Centre influenced by Chinese, Japanese, and European traders starting in the 15th century.

Next, poached tropical rock lobster arrives, presented under a woven basket evocative of the bowl-shaped bamboo fishing boats still popular today. Cheesecake with mango coulis and gold flecks ends the meal with a rich, sweet finish.

Lobster on a plate

Rock Lobster Photo Credit: Kirsten Harrington

Seasonal and Sustainable Dining

Chef Pham visits local markets every two or three weeks to source ingredients and discover what is in season. “The market is where you truly understand a destination’s food culture. It allows us to work with ingredients at their best while supporting local farmers, fishermen, and producers who are the foundation of Vietnam’s culinary traditions,” he says.

Sourcing locally is an important first step. But sustainability reaches much further. Chefs have a responsibility to minimize waste, Chef Pham believes.

“I am particularly interested in fermentation and traditional preservation techniques. These methods not only create incredible depth of flavor but also extend the life of ingredients. Some of Vietnam’s most iconic flavors, from fish sauce to fermented seafood and pickled vegetables, are examples of sustainable culinary practices that have been passed down through generations,” he says.

Boat cruising on a river

Cruising on the river Merchant River Cruise Photo Credit: Namia River Retreat

The Final Sip

“I hope you enjoyed the food, the music, this time on the river – our mother. That’s how we think of her,” says our server Hoa. He clears the last dishes, inviting us to return to the upper deck for music and small cups of dark, luxurious sipping cocoa. The artisan chocolate produced in nearby Da Nang highlights Vietnam’s growing reputation for high-quality cacao and chocolate.

A sliver of moon shines on the musicians while lightning flashes and seems to dance to the melody. Thunder joins the chorus as the beauty of the sky, the river, and the flavors of the earth mesmorize me.

For more information on the Merchant River Cruise and Restaurant, visit www.merchanthoian.com.

 

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  • Kirsten Harrington scaled

    Kirsten Harrington has been a freelance food and travel writer for over 12 years, chronicling adventures in the US and China. Her work has appeared in WhereTraveler, The Seattle Times, Edible Orlando, The Beijinger and numerous other publications. When she’s not writing, you can find her scoping out new adventures, hiking or enjoying a meal with her family. Follow Kirsten on her blog.